59th HIDDEN TREASURE GAME - Connections | Υπηρεσίες Διαφήμισης & Επικοινωνίας

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59th HIDDEN TREASURE GAME

Category

Festivities, Graphic Design, Logos

About This Project

The 59th Hidden Treasure Game | Patras Carnival 2024

The Hidden Treasure Game has long been the beating heart of the Patras Carnival — a tradition defined by suspense, wit, luck, knowledge, cunning, inventiveness, creativity, speed, and above all, teamwork. According to the organizing team, each edition revolves around a central thematic concept that highlights the unique character of the game. This year’s overarching theme: “Don’t disturb my circles” set the tone for a circular journey of extroversion, participation, and continuity.

The poster for the 59th Hidden Treasure Game, designed by Alexis Sakellaropoulos, celebrates these carnival paths. Like a glowing retro dance floor, it encircles the city, symbolizing the game’s twists and turns, its fast pace, and its ongoing legacy. Along the curves of this route, tiny carnival floats and enigmatic details are hidden — each a clue, a symbol, a marker of the playful chase, charting their own course like true treasure hunters.

What we did
Connections was responsible for the creative direction and full visual identity of the 59th Hidden Treasure Game, including:

– Design of the official poster and concept artwork
– Visual identity and branding for all printed and digital materials
– Social media campaign and digital storytelling
– Motion graphics and animations
– Press and media kit
– Stage and event branding
– Content curation and creative copywriting
– Trophy design and implementation
– Application design

Every element was crafted to reflect the game’s energy, mystery, and legacy, offering a cohesive and playful visual language that guided players through the experience — from the first clue to the final reveal.